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Aligning B2B incentives
Buyers cut costs. Vendors gain partners.
Shared value. Only upside.
B2B relationships can be hard.
Buyers want short-term cost savings. Vendors want long-term commitments. The result? Misaligned incentives that lead to higher costs, vendor churn, and lost value.
AirShares solves this conflict with a simple shared-value arrangement:
Buyer Commitments
Buyers commit to spend over a long-term, and advocate for the Vendor.
Vendor Upside
As Buyers follow-through on their commitments, they participate in the upside growth of the Vendors' business.
Aligned Incentives
When the Vendor succeeds, the Buyer succeeds. Buyers are motivated to be long-term partners that help Vendors grow their business.
How is this managed?
Meet our Nexus platform
Built for business clarity.
Designed for C-suite leaders, Nexus provides a clear, intuitive interface to track value creation across each buyer-vendor relationship.
See the net benefit of each deal, forecast future scenarios, and focus on actions to increase value.
All in one secure, auditable system.
Seamless integrations.
Nexus is driven by validated transactions between Buyers and Vendors. It integrates with major accounting, ERP, and procurement systems. The focus is on the value created, not spreadsheets.
Platform backed by people.
The platform makes it seamless, but partnership makes it work. Every AirShares engagement is supported by a hands-on engagement lead who understands the strategy on both sides of the table.
We don't just set and forget - we stay aligned to help Buyers and Vendors grow.
Four ways we create tangible value
Lower costs, guaranteed
Buyers reduce Vendor costs by an expected 20% per year, with zero upfront cost or risk.
Equity without the complexity
Strategic investments in Vendors can take years to complete, and require large teams to maintain. AirShares engagements take weeks, avoiding accounting, tax, and board seat complexity.
Higher revenue. Longer commitments. Less churn.
Vendors using AirShares increase expected revenue by 50% per Buyer, with contract terms extended by +4 years on average.
Buyers become your biggest advocates
With aligned incentives, Buyers don't just purchase - they actively help you win new clients, share real product feedback, and drive long-term success.
For every industry, every size.
Our model adjusts to the particular dynamics of each industry, aligning incentives wherever there are B2B relationships.
Better B2B incentives are waiting.
You'll hear back in less than 24 hours